Nature Is Diverse. We Believe Business Should Be Too.

At Forest Clay, diversity and inclusion are not separate from the way we work. They influence how we treat people, develop products, communicate with customers, select partners, and make decisions as a growing wellness brand.

Nature thrives through diversity. Different plants, regions, cultures, climates, traditions, and methods of cultivation contribute to the essential oils and botanical products people use across the world. We believe organisations also become stronger when different experiences, abilities, identities, perspectives, and ideas are respected.

Our goal is to build Forest Clay as a brand where people are treated with dignity, opportunities are offered fairly, and everyone who interacts with us feels welcomed and respected.

We recognise that diversity and inclusion require continuous attention. Our practices will continue to evolve as our team, business, and global community grow.

Forest Clay is built by people involved in sourcing, product development, manufacturing, quality control, packaging, design, fulfilment, customer support, technology, marketing, administration, and business operations.

Each person contributes a different combination of experience, knowledge, cultural understanding, professional ability, and personal perspective. We value these differences because they help us make more thoughtful decisions and serve a wider community of customers.

We are committed to creating a working environment where people are respected regardless of:

• Gender or gender identity
• Age
• Disability or health-related accessibility needs
• Race, ethnicity, nationality, or cultural background
• Religion or belief
• Sexual orientation
• Marital or family status
• Socioeconomic background
• Educational or professional pathway
• Language, communication style, or personal perspective

Employment, collaboration, and professional development decisions should be based on capability, integrity, performance, role requirements, and potential—not on prejudice, stereotypes, or personal bias.

As Forest Clay grows, we aim to broaden the range of voices involved in our organisation while maintaining consistent standards of professionalism, safety, responsibility, and respect.

We are working to incorporate fairness and inclusion into everyday business processes rather than treating them as occasional initiatives.

Fair Recruitment and Opportunity

We aim to assess candidates and collaborators according to relevant skills, experience, potential, and alignment with the responsibilities of the role.

Where practical, we seek to:

• Use clear and inclusive role descriptions
• Avoid unnecessary requirements that may exclude capable applicants
• Evaluate people against consistent role-related criteria
• Provide equal consideration to qualified candidates
• Make reasonable adjustments during recruitment and onboarding
• Encourage professional development based on merit and potential

Respectful Working Environment

Everyone working with or representing Forest Clay is expected to communicate professionally and treat others with dignity.

Discrimination, intimidation, harassment, bullying, humiliation, or exclusionary conduct is not consistent with our values. Concerns should be taken seriously, reviewed fairly, and addressed with appropriate confidentiality.

Inclusive Communication

Words, images, and design choices influence how people experience a brand. We therefore aim to communicate in a way that is respectful, understandable, and relevant to people from different backgrounds.

Our marketing should not depend on harmful stereotypes, unrealistic promises, fear-based messaging, or the exclusion of people who do not fit a narrow image of beauty, wellness, age, culture, or lifestyle.

Fair Access to Development

Learning and progression opportunities should be based on business needs, individual performance, capability, and potential.

We want team members and collaborators to feel able to contribute ideas, raise concerns, ask questions, and participate meaningfully in decisions related to their work.

Responsible Partnerships

Our inclusion principles also influence how we select and work with suppliers, service providers, agencies, creators, distributors, and other partners.

We value partners who demonstrate ethical conduct, lawful employment practices, product responsibility, environmental awareness, and respect for the people involved in their operations.

Forest Clay believes disability inclusion involves more than physical access. It also includes digital accessibility, understandable communication, flexible processes, respectful interaction, and the removal of unnecessary barriers.

We recognise that disabilities may be visible, non-visible, permanent, temporary, or situational. People may experience different needs related to mobility, vision, hearing, communication, learning, cognition, mental wellbeing, sensory processing, or chronic health conditions.

Workplace Accessibility

Where reasonably possible and relevant to the role, we aim to consider adjustments that help people participate effectively. These may include:

• Accessible interview or meeting arrangements
• Flexible communication formats
• Additional time to review information
• Adjustments to workspaces, schedules, or responsibilities
• Use of appropriate assistive technology
• Clear written instructions and structured processes

Adjustments should be considered through respectful discussion rather than assumptions about what a person can or cannot do.

Digital Accessibility

We are working towards making Forest Clay’s digital experience easier to use for a wider range of visitors.

Our ongoing priorities include:

• Clear page structure and readable typography
• Sufficient contrast between text and backgrounds
• Meaningful headings and descriptive content
• Alternative text for important images
• Understandable product information
• Logical navigation
• Mobile-responsive page design
• Reduced reliance on text embedded only inside images
• Improved compatibility with assistive technologies

Accessibility is an ongoing process, particularly as websites, products, applications, and content are updated.

Visitors who experience difficulty accessing information on our website are encouraged to contact Forest Clay through the available website contact channels. We will make a reasonable effort to provide the relevant information in an alternative format or help resolve the issue.

Accessible Product Information

Essential oils and botanical products require clear instructions and responsible communication.

We aim to present important product information—including usage directions, ingredients, dilution guidance, warnings, and storage recommendations—in a manner that customers can understand.

We also recognise that customers may have allergies, sensitivities, medical conditions, disabilities, or other individual circumstances. Our products and information should never be presented as a substitute for personalised medical advice.

Our responsibility extends beyond our immediate team. Forest Clay interacts with customers, suppliers, growers, logistics providers, marketplaces, creators, communities, and professionals across different regions.

We seek to make a positive contribution through the way we conduct business and represent wellness.

Inclusive Customer Experience

Every customer should receive professional and respectful service.

We aim to serve people without discrimination and to address questions, complaints, accessibility requests, and product concerns fairly. Customer support decisions should be guided by facts, applicable policies, product safety, and the circumstances of each case.

Representation in Brand Communication

Wellness belongs to people of different ages, identities, cultures, abilities, body types, and life experiences.

As our content library grows, we aim to represent a broader and more realistic range of people rather than presenting wellbeing as available only to a limited demographic.

Our goal is not representation for appearance alone. Images and stories should be used thoughtfully, respectfully, and in ways that are relevant to the subject being communicated.

Responsible Education

Forest Clay aims to contribute useful information about essential oils, botanical ingredients, product quality, responsible usage, and everyday wellness.

We believe educational content should be:

• Clear about its purpose and limitations
• Respectful of traditional knowledge and cultural context
• Supported by credible information where scientific claims are discussed
• Free from misleading medical promises
• Written for people with different levels of experience
• Transparent when commercial interests are involved

Community and Economic Participation

Where feasible, we aim to create opportunities for responsible collaboration with small businesses, independent professionals, creators, suppliers, and service providers.

We believe inclusive economic participation can be supported by transparent expectations, fair professional treatment, timely communication, and respect for the value contributed by each partner.

Listening to Our Community

Inclusion requires listening.

We welcome constructive feedback from customers, team members, partners, and visitors regarding accessibility, representation, communication, or conduct. Feedback helps us identify areas where our intentions and the actual experience of our community may differ.

Commitments are meaningful only when they influence decisions and behaviour.

Responsibility for diversity, inclusion, accessibility, and respectful conduct ultimately sits with Forest Clay’s leadership. However, every person working for or representing the brand shares responsibility for maintaining these standards.

Leadership Responsibility

Forest Clay’s leadership is expected to:

• Promote fair and respectful conduct
• Consider inclusion in important business decisions
• Respond appropriately to credible concerns
• Review policies and processes as the organisation grows
• Avoid retaliation against people who raise concerns in good faith
• Communicate honestly about progress and limitations

Raising a Concern

Team members, customers, suppliers, and business partners should be able to raise concerns relating to discrimination, harassment, accessibility, exclusion, or inappropriate conduct.

Concerns should be reviewed objectively and handled with appropriate discretion. Information may need to be shared with relevant individuals when necessary to investigate or resolve an issue, but unnecessary disclosure should be avoided.

A person who raises a genuine concern in good faith should not be treated unfairly for doing so.

Measuring Progress

As Forest Clay develops, we intend to review our progress through practical indicators such as:

• Feedback from team members and customers
• Accessibility issues identified and resolved
• Fairness and consistency in recruitment and development
• Representation across brand communication
• Complaints or concerns relating to discriminatory conduct
• Participation of varied suppliers, partners, and professionals
• Improvements made to policies, website content, and internal processes

We will not present diversity as a completed achievement. It is an ongoing responsibility requiring listening, review, correction, and measurable improvement.

Policy Review

This page may be updated as Forest Clay introduces new processes, enters new markets, expands its team, or receives relevant feedback.

We aim to communicate changes transparently and ensure that our public commitments remain aligned with our actual business practices.

Forest Clay’s purpose is rooted in the relationship between people and nature. That relationship crosses geography, culture, age, identity, and ability.

We want to build a company where differences are respected, barriers are examined, and every person is treated with fairness and dignity.

We may not have every process fully developed today, but our direction is clear: to grow Forest Clay responsibly, improve continuously, listen openly, and remain accountable for the environment we create—inside our organisation and throughout the wider community we serve.